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G-STAR x
Maarten Baas
Category
Expositions
Location
Salone de Mobile, Milan
Year
2023
G-STAR invited Dutch artist and designer Maarten Baas to create a series of cabinets made entirely from recycled denim panels, developed together with Kvadrat Really using 100% collected G-STAR jeans.
During the process, Baas envisioned something even bolder — a private jet crafted from the same material. This idea evolved into the More or Less exhibition at Salone del Mobile in Milan, where both the cabinets and the denim jet were showcased inside a 15th-century church.
The exhibition attracted thousands of visitors and was named one of the top three must-see expositions of the year, merging sustainability, art and fashion in a truly memorable way.
Brooks Mobile Marathon Exhibition Space
Category
Expositions
Location
Barcalona
Year
2025
Brooks Running wanted to strengthen its physical presence at major marathons across the EMEA region. ISI Globaldesigned a mobile exhibition concept, while commissioned by New Bricks Agency, we managed the development and production of the first 300 m² setup in Barcelona.
The space featured a coffee bar, a running lane, a history wall, a retail area and interactive activities for runners. Within just five weeks, we adapted and produced the exhibition for two more events — the Maranello Half Marathon in Italy and the Vienna Half Marathon.
A true “moving circus,” designed for impact, flexibility and fast turnaround.
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