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Copenhagen Fashion Fair 

Category

Trade fair/Pop-ups

Location

Copenhagen, Denmark

Year

2025

Project

Project Earth

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Sometimes you need to do something unexpected to create a truly memorable experience. At the Copenhagen International Fashion Fair, we built a striking black box within the open exhibition space, instantly drawing attention.
 
Live music by the Brass Rave Unit attracted visitors throughout the event, leading them inside where the latest G-STAR products were showcased. At the heart of the space was an upside-down bar, where the bar staff highlighted the newest denim styles while serving drinks — turning a simple fair presence into an immersive brand moment.
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AQUABLU 
Trade fair booth 

Category

Trade fairs Pop-up

Location

Den Bosch, the Netherlands 

Year

2025

Project

AQUABLU

Aquablu is reshaping office hydration, offering a sustainable alternative to coffee and soft drinks. In close collaboration with New Bricks Agency, we produced and installed a striking pop-up booth concept designed by experimental studio Kidz.

The beautifully crafted elements feature bold colors and soft, rounded curves, making the booth stand out in a crowded fair environment. All components are modular, allowing for different configurations and easy reuse at future events. The result: a fresh, eye-catching presence that drew attention and created instant brand recognition.
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© 2025 Studio Morter – Creactive production studio – Amsterdam

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