About

What happens when you mix a structural engineer’s mindset with a fashion brand’s creative playground? You get someone who sees both the blueprint and the bigger picture. I’m AJ — a functional creative with a background that bridges design, marketing and making.

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Over the years, I’ve led retail concepts, flagship builds, global campaigns and immersive brand events — always moving between strategy and execution. I thrive in the space where bold ideas meet real-world constraints: budget, timelines, teams, materials. My strength? Translating concepts into physical, on-brand experiences that people remember.

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Having worked with some of the most inspiring creatives (and equally tough deadlines), I’ve learned how to bring vision to life — without losing the plot. From Milan to New York, pop-ups to permanent stores, I’m most at home when there’s something to build, launch or rethink.

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Whether you're a brand looking for retail impact, an agency in need of a creative producer, or someone who just wants to make something unforgettable — I’m here for the messy middle. The space where things get real.